Attitudinal and Behavioral Loyalty Amongst Casino Players in Macau
نویسندگان
چکیده
منابع مشابه
Attitudinal affect and behavioral intentions.
To further delineate the conceptual and operational properties of attitude structure, the relationship between affect and behavioral Intentions was tested by Campbell and Fiske's (1959) imiltitrait-multi■ethod matrix procedure. Involved were measures of affect, behavioral intentions, and a multiplicative function of measures of behavioral intentions and the affect toward the behaviors. The resu...
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ژورنال
عنوان ژورنال: Services Marketing Quarterly
سال: 2013
ISSN: 1533-2969,1533-2977
DOI: 10.1080/15332969.2013.827067